Copywriter seeks love for "pirate" concept
Desperately seeking brand that will embrace the unappreciated genius of my "pirate" concept. I know Iíve recycled it so often my CD threatened to keel haul me if I show it again. But I refuse to give it the heave-ho. Captain Morgan may be old hat, but this is uncharted territory in pharma world. "Avast!" is a strong call to action. Even eye-patches are coming back. This idea can add real swagger to your brand. Especially if it begins with "r." As in, "Arrrrr." Get it?